How? Let’s say I want you to have a specific thought. To increase the odds, we can use subliminal priming. Why? Because within our schema we usually associate the number 7 with luck, so when asked to think of a number in this context, we’re more likely to think of the number 7. In preparation of this post, I found a video where a man asked everyone watching to think of a number between 1-10, but before he did, he said, “If I’m lucky…the important word is lucky.” He gave us a minute and then said, “The number you were thinking of is 7.” That overall effect is known as “priming.” The key word to remember is “influence.” Subliminal messages can’t force you to do anything. Once they all become activated, the subliminal messages taints your perception and behavior. This process is called “spreading activation.” When one concept becomes activated, the others activate as well. When you’re exposed to stimulus it triggers that original concept (using the image above, the concept would be mammal) and it spreads to other concepts (cat, bear, fur, etc). In the above image you can see how we could connect mammal to several different things, like cat and bear or animal and whale. For instance, we might connect Facebook to funny animal memes and Mark Zuckerberg. And each concept shares connections with other concepts. Basically, every concept that you know is a node in that network. In other words, your brain is comprised of a semantic network. The reason subliminal messages work has to do with spreading activation in your semantic network. People became nervous about mind-control and stopped trusting advertisers. Things like “Eat popcorn” and “Drink Coke.” Turns out, he confessed it was all a hoax.
#POSTING SUBLIMINAL MESSAGES MOVIE#
In the 1950’s James Vicary claimed to boost concession sales by adding subliminal messages during movie previews. But do we pick up on the subliminal messages some advertisers use? And do they influence us?
Every day we get bombarded with ads and stimuli, so much chaos we don’t notice most of it.
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